11/30/2022 0 Comments Clipsy chipsIn the same direction, Marbo will soon have additional pleasant surprises for the consumers.ĮKapija: What were the results in 2012 and what do you expect this year? PepsiCo and therefore Marbo`s strategy is to constantly introduce innovative and indulging products adhering to the local market and consumers` taste and habits. They are marked by crispiness, great taste and a stamp of quality. Pradon “plocice” & “grissini” are truly unique products, forming a new subcategory for the baked snacks, but also for the whole market. We are already working on next steps which should be presenting Marbo product portfolio to Western Europe costumers very soon.ĮKapija: You have recently launched Chipsy “Domacinski” potato chips and Pardon “Plocice” & “Grissini“, how did the consumers react? What new products and flavors can your consumers expect to come out?Ĭhipsy Domaćinski has become incredibly popular as this new category of Chipsy introduced a whole new experience of snacking developed in line with the Serbian taste, and from delicious local potatoes. Based on the success of Marbo in those countries, we can see that there are fantastic opportunities not only on Balkans. Besides Serbia and Bosnia and Herzegovina, where we have production facilities, our products are also exported to the region, namely: Slovenia, Croatia, Bulgaria, Romania, FYROM, Montenegro and Albania.Īs a leading manufacturer of snacks in Serbia, Marbo Product exports its products across the whole region. Currently, we are exporting almost one third of our production to neighboring countries. We are always looking for new opportunities beyond borders. Currently Marbo Product has 960 employees in Serbia, and in total West Balkans region, Marbo employs over 1200 people.ĮKapija: What percentage of total production do you export and where? I have said already that despite the significant investments in facilities and equipment, our biggest and most important investment was in the people. An excellent example of this three pillar approach is the success of Marbo`s brands – Chipsy, Pardon, Gud, and Clipsy, that are important members of PepsiCo global family of brands.ĮKapija: How many employees do you have and what were the investments in the Serbian company since the acquisition? What we have proven in these five years is that with our strong team, PepsiCo global experience and Marbo’s local innovation, we can stay on top even in most challenging times. If a company is investing in innovation and human resources, while giving costumers quality products for affordable prices, it`s surely on the way of success. In this challenging period companies need to be more flexible and to adopt their business regarding new market conditions. How did you cope with the challenges of the economic crisis?Įconomic crisis affected the business climate considerably. People are in fact our biggest and most important investment.ĮKapija: The economic crisis began shortly after PepsiCo took over Marbo. Through ongoing trainings and recruiting of talented people, we have created a stable organization and great working environment. After that, we had substantial investments in the manufacturing facilities in Maglic regarding a high capacity, “cutting edge technology” Potato Chips production line, as well as a state of the art, modern and efficient waste water treatment facility in line with our high sustainable development standards.īut, I need to highlight that I am really proud of Marbo team. This is an anniversary of ours, it is true: namely, we entered the Serbian market five years ago, with the acquisition of Marbo. What is it that you are proud of the most in these five years of operations in Serbia? In an interview with eKapija, PepsiCo West Balkans Commercial Director Michalis Orfanoudakis speaks about new products, new European markets for snacks made in Serbia, the competition between local potato manufacturers, and necessary subsidies for agricultural production.ĮKapija: Pepsico took over Marbo in 2008. People at Marbo Product, which is owned by PepsiCo, announce new surprises for their consumers. Commercials featuring grandpa Trifun leave almost nobody indifferent. Chipsy`s "Domacinski" potato chips made snack lovers very happy this year.
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